Case Study · Hydration - Electrolyte Mixes
Water Boy
Building growth foundations that could scale together.
We connected paid acquisition, lifecycle email, and conversion improvements so product momentum could grow beyond word of mouth.
Results · 60 Days
The Problem
Great product. Zero system.
Water Boy had organic momentum and a product that genuinely worked. But with no email programme, no paid strategy, and a conversion rate of 1.4% on their site, they were leaving most of their revenue on the table. Word of mouth could only scale so far.
The Solution
Acquisition, retention, and CRO built together.
Paid Acquisition
Meta and Google campaigns built from zero with UGC creatives tested against 4 audience types.
Email Foundations
Welcome, cart abandon, post-purchase, and replenishment flows live in under 3 weeks.
CRO Uplift
Above-the-fold redesign and trust signal placement lifted site CVR from 1.4% to 3.8% in 30 days.
Some Highlights