Case Study · Swimwear - Beachwear & Resortwear
Ora Marella
Turning luxury demand into a conversion system that performs.
We rebuilt the conversion journey, redesigned the product page, and activated lifecycle email for a premium swimwear brand with 14,000 dormant subscribers.
Results · 90 Days
The Problem
Stunning brand. Broken funnel.
Ora Marella had a strong aesthetic, a loyal social following, and a premium product. But their digital funnel was losing 78% of visitors before the cart. An email list of 14,000+ subscribers sat idle with zero automation. The luxury positioning wasn't translating to revenue.
The Solution
A full-funnel rebuild.
CRO Audit
We identified 14 critical friction points across the funnel and prioritised each by revenue impact, from navigation to product copy.
PDP Redesign
New product page layout built around trust signals, scarcity mechanics, and photography hierarchy for high-intent luxury buyers.
Email Architecture
7-stage Klaviyo system: welcome, browse abandon, cart, post-purchase, replenishment, VIP access, and win-back.
Some Highlights