Case Study · Outerwear - Lightweight Down Jackets
Jott
Extending seasonal demand into a year-round revenue system.
We repaired attribution, built a structured seasonal launch system, and introduced off-season journeys that extended customer value beyond the peak window.
Results · 1 Season
The Problem
Seasonal brand. Year-round ambition.
Jott had strong seasonal peaks but no way to generate meaningful revenue outside of those 10-12 weeks. A paid strategy with zero tracking attribution, no customer re-engagement system, and a 71% cart abandonment rate meant every peak season was being drastically under-monetised.
The Solution
Seasonal revenue. Year-round system.
Attribution Fix
Full tracking audit. GA4, Meta Pixel, and server-side tagging aligned. Proper attribution data recovered in week one.
Seasonal Launch System
Pre-season campaign playbook with waitlists, countdown sequences, and early-access exclusives.
Off-Season Revenue
Email reactivation sequences, post-season community content, and a layering wardrobe programme to extend customer purchases.
Some Highlights