Case Study · Health Foods - Halal Wellness
Hearthy Foods
Turning one-time buyers into long-term subscribers.
We repositioned the subscription offer and built post-purchase, win-back, and loyalty journeys that made recurring value clear.
Results · 90 Days
The Problem
Strong values. Leaky subscription.
Hearthy Foods had an excellent product and deeply loyal core customers. But their subscription conversion was 4%; industry average is 15-20% for health food brands. One-time buyers were never converting to recurring, and there was no system in place to change that.
The Solution
Subscriptions made irresistible.
Subscription Landing Page
Dedicated page that sold the subscription as a lifestyle upgrade, not just a discount.
Post-Purchase Conversion
Post-purchase email sequence converting one-time buyers within 30 days of first order.
Win-Back Architecture
Lapsed subscriber win-back sequence with a personalised value prop for each exit reason.
Loyalty Tier Programme
Three-tier loyalty system rewarding long-term subscribers with exclusive access and benefits.
Some Highlights
