Case Study · Carry Gear - Backpacks
Fyro
Repairing conversion leaks across the entire buying journey.
We rebuilt the first scroll, simplified checkout, and placed trust evidence at the moments where shoppers were abandoning the funnel.
Results · 30 Days
The Problem
Strong product. Funnel that leaked.
Fyro had a strong product, but vague hero messaging, 74% checkout abandonment, and no upsell logic suppressed results. The buying journey lacked clear value communication and trust evidence at the moments where customers hesitated.
The Solution
Three levers. One month.
Hero Rebuild
Rewrote above-the-fold with a single benefit-led headline, cleaner CTA hierarchy, and social proof in the first scroll.
Checkout Sprint
Three simultaneous A/B tests. Removed 4 unnecessary form fields. Added a one-click upsell at confirmation.
Trust Signals
Material specifications, product-use details, warranty information, and real customer photos were placed at the exact friction points where buyers were abandoning.
Some Highlights
