Case Study · Comfort Socks - Bed Socks
Fluffe Puff
Turning a dormant email list into a recurring revenue channel.
We cleaned and segmented 22,000 subscribers, then launched lifecycle journeys that converted dormant audience attention into recurring revenue.
Results · 45 Days
The Problem
The email list was asleep.
Fluffe Puff had a growing customer base and a product people loved. But their email programme was one broadcast per week with 12% open rates and zero automation. Thousands in untapped revenue every single month.
The Solution
Lifecycle email built around the customer journey.
Account Audit
Complete Klaviyo audit: killed dead segments, rebuilt suppression lists, and mapped the full customer journey.
Welcome Series
A 5-email welcome series that educated, built trust, and converted first-timers into buyers within 7 days of sign-up.
Post-Purchase
Replenishment sequences timed to product use cycles, review requests, and cross-sell pathways built in.
VIP Programme
High-LTV customers segmented out and served an exclusive early-access sequence with personalised offers.
Some Highlights