Case Study · Men's Innerwear - Boxers & Loungewear
Flex
Turning unprofitable acquisition into a scalable growth engine.
We combined landing page experiments, lifecycle email, UGC creative, and checkout improvements to move paid acquisition beyond its 0.9× ROAS baseline.
Results · 60 Days
The Problem
Paid traffic was running. Profit was disappearing.
Flex was burning ad budget at a 0.9× ROAS, losing money on every acquisition. No email programme, no landing page strategy, and a checkout flow with 74% abandonment. The product was great. The system was broken.
The Solution
Four levers for profitable scale.
A/B Testing Engine
Multi-variant landing page testing across 6 creative angles. Winner found in week 3 and scaled immediately.
Email Programme
5-stage welcome series, abandoned cart with 3 touchpoints, and post-purchase retention sequence.
Ad Creative Overhaul
UGC-led creatives replacing polished studio shots. CPAs dropped 28% in the first 2 weeks.
Checkout Optimisation
Reduced form fields, added trust signals, and removed friction at payment to lift completion by 38%.
Some Highlights