Case Study · Athleisure - Women's Loungewear
Bota Official
From community demand to a repeatable product drop engine.
We replaced reactive Instagram-led launches with a structured three-week system powered by an owned email and SMS waitlist.
Results · 3 Drops
The Problem
The culture was there. The machine wasn't.
Bota Official had a tight community, a distinctive aesthetic, and a drop model with genuine demand. But each launch was reactive: no launch system, no pre-launch email sequence, no way to capture demand outside Instagram DMs. Revenue was inconsistent and hard to predict.
The Solution
A drop machine from scratch.
Launch Architecture
Standardised 3-week pre-drop email sequence: awareness → education → scarcity → launch day. Tested across 3 consecutive drops.
Community Waitlist
SMS + email waitlist built to 4,200 subscribers across 90 days. Sells out within the first 4 hours of each drop.
Post-Drop Revenue
Waitlist disappointment flow and cross-sell to archive pieces captures an additional 18–24% of launch-week revenue.
Some Highlights